This is what Candy Crush Saga does to your brain!
The Candy Crush game app exploits some well known weaknesses in the human brain to keep people playing?
Last week,
Candy Crush Saga, the mind-numbingly simple yet addictive game
that involves matching coloured sweets, was estimated to be worth $7.1bn. While that amount dropped by 16%
after the company’s Wall
Street debut, it still left the gaming geniuses behind the free
app worth billions.
Candy Crush is played by 93 million people every day, and it accrues an estimated $800,000 daily through players purchasing new lives and boosters that help them to conquer new levels. All told, half a billion people have downloaded the free app, and King Digital Entertainment, the company behind the phenomenon, reportedly netted $568m last year alone.
First off, it’s simple. The premise of Candy Crush is basic enough for a preschooler – just match three candies of the same colour. Initially, the game allows us to win and pass levels with ease, giving a strong sense of satisfaction. These accomplishments are experienced as mini rewards in our brains, releasing the neurochemical dopamine and tapping into the same neuro-circuitry involved in addiction, reinforcing our actions. Despite its reputation as a pleasure chemical, dopamine also plays a crucial role in learning, cementing our behaviours and training us to continue performing them.
Candy Crush is played by 93 million people every day, and it accrues an estimated $800,000 daily through players purchasing new lives and boosters that help them to conquer new levels. All told, half a billion people have downloaded the free app, and King Digital Entertainment, the company behind the phenomenon, reportedly netted $568m last year alone.
First off, it’s simple. The premise of Candy Crush is basic enough for a preschooler – just match three candies of the same colour. Initially, the game allows us to win and pass levels with ease, giving a strong sense of satisfaction. These accomplishments are experienced as mini rewards in our brains, releasing the neurochemical dopamine and tapping into the same neuro-circuitry involved in addiction, reinforcing our actions. Despite its reputation as a pleasure chemical, dopamine also plays a crucial role in learning, cementing our behaviours and training us to continue performing them.
If the game
remained this easy, however, we’d quickly tire of the jellybeans and gum
drops, becoming bored after a couple of binge sessions. But Candy Crush
keeps us coming back in several ways. As we play, the game
gets harder, the wins (and those bursts of dopamine) becoming more
intermittent.
A significant number of British Nationalists seem to spend far more time playing f*****g "Candy Crush" than they do doing anything for The Cause.
This week I put out "The White Nationalist" Number 32. As a quick experiment, I contacted 10 WN's last night to ask them had they read it? Three said yes and seven said 'not yet'. I then asked how they were doing with 'Candy Crush'? Of the ten, six said they were either playing it then or were going on later.
In a week when we learned that Slough,Luton and Leicester had joined Birmingham and London in now having a White minority population - a story I led with in TWN - not ONE person contacted me despairing about this shock news.
I know the reason why though - they are all playing Candy Crush...
Silly me, getting concerned...............
If I have upset any visitors to this Blog who put Candy Crush before the existence of their race then I have achieved something today!
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